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Press Releases
Dodge Challenges Enthusiasts to Grow a 'Super Beard' During Six-week Contest
Thomson, GA (February 9, 2010)—In a tribute to the Super Bowl advertising spot 'Man's Last Stand,' Dodge announced Sunday a contest with a grand prize weekend for two at a 2010 Dodge Motorsports race of the winner's choice.
The "Super Beard" contest started on Sunday, February 7, at the Dodge Car Brand page on Facebook. The contest runs thru March 21.
"Super Beard is a unique and fun way to connect with potential and existing Dodge Car Brand customers through social media outlets like Facebook," said Ralph Gilles, President and Chief Executive Officer - Dodge Car Brand, Chrysler Group LLC. "The contest aligns perfectly with the fun loving attitude and spirit of the Dodge (customer)."
Participants in the Super Beard contest are encouraged to grow the biggest "super beard" they can within a six-week time period. Contestants may join the contest at any time by uploading a "clean shaven" photo. Each contestant is required to upload a minimum of two photos in order to be eligible to win. Contestants are able to upload up to six photos to share with their friends to encourage voting.
Prizes include:
1. Voters' Choice Round - Grand Prize, a Weekend for Two at a 2010 Dodge Motorsports race of choice, public voting determines the Grand Prize winner whose photographs received the most votes.
2. Judges' Choice Round - Honorable Mention Prizes (2), a panel of judges consisting of Dodge Car Brand employees will review and select two honorable mention prize winners whose photographs best portray the contestant's growth of a beard. Judging is based on overall quality, appearance, creativity, quality of facial hair, originality, skill and content. Prize: SRT Track Experience Gift Certificates
3. Weekly Sweepstakes Prizes - Voters are automatically eligible to win a weekly prize (6) simply by casting their vote. Voters may receive a maximum of one weekly sweepstakes entry each calendar day by voting on three individual photographs. Prize: Dodge Prize Pack
The Super Beard contest pays tribute to the all-new Dodge Charger R/T commercial "Man's Last Stand." The all-new 60-second spot, featuring the 2010 Dodge Charger R/T, aired during the second quarter of the Super Bowl on Sunday, February 7.
Through the new commercial, the Dodge Car Brand begins to re-establish its commitment to customers who love driving vehicles that serve as a form of self expression and are exhilarating to drive, while informing all viewers that the Dodge brand has a renewed energy and focus.
The Super Bowl ad can be seen at www.Dodge.com.
Voters and contestants can follow the Super Beard contest at www.Facebook.com/Dodge.com.
Thomson Chrysler Dodge Jeep has been offering car buyers award-winning Chrysler, Dodge and Jeep cars, trucks, vans and SUVs—along with outstanding service—for over 15 years. To learn more, check us out at www.jeepcheap.com or call 706-699-0391. # # #
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