Press Releases Ram Truck Brand Introduces Sportsmen to the New Ram 2500 and 3500 Heavy Duty Pickups Thomson, GA (March 15, 2010)—The Ram Truck Brand has announced a 26-state, 50-venue Master Sportsman's Tour that's expected to give more than a million hunters and fishermen an up-close look at the all-new, redesigned 2010 Ram Heavy Duty pickup. The Ram Truck Brand in cooperation with dealers in regions with a heavy concentration of hunting, fishing and boating participants will be setting up camp at many of America's top outdoors expositions and showing off their trophy-winning Ram 2500 and 3500 Heavy Duty pickup trucks. All-New Ram Heavy Duty Truck Learn More > "It's a fact that pickup truck owners -- especially Ram Heavy Duty pickup truck owners -- enjoy hunting, fishing and boating," said Fred Diaz, President and CEO - Ram Truck Brand, Chrysler Group LLC. "This tour gives our dealers -- who, like me, enjoy these outdoor sports -- a chance to talk with fellow sportsmen and meet tens of thousands of potential local customers at one time." Ram Heavy Duty Truck owners are divided evenly into two groups: those that purchased their truck for work and those that purchased their truck for recreational use. However, among those that purchased their truck for work, nearly 100 percent use their truck for recreation, as well. New Features Strengthen Ram Heavy Duty’s Capability and Performance Ram HD owners illustrate a passion for the outdoors: 36 percent own power boats; 47 percent hunt; 57 percent fresh water fish; and 33 percent salt water fish. Amazingly, 58 percent of Ram HD owners own more than one trailer, accounting for the 37 percent of Ram HD owners that own boat trailers and the 37 percent who tow camping trailers. Ram Heavy Duty trucks are ideally suited for sportsmens' needs, boasting legendary durability, and offering new features and refinements that stand out from the crowd. Features that include more than 40 storage spaces including hidden, in-floor bins, integrated brake controller and exhaust brake standard with diesel powertrains. And refinements like soft-touch interior surfaces and easy-riding passenger cab hydro mounts. Ram Heavy Duty trucks also feature the two most well-known powertrains in the business, including the legendary 5.7-liter HEMI with variable valve timing and the powerful, yet durable 6.7-liter Cummins Turbo Diesel. The Ram Truck Brand launched the new 2500 and 3500 Heavy Duty pickups late in 2009 as 2010 model year trucks, and already they're earning awards. Building on the success of their award-winning sibling the Ram 1500, the Ram 2500 and 3500 Heavy Duty have won Motor Trend's "2010 Truck of the Year," Four Wheeler magazine's Pickup Truck of the Year and Most Influential 4x4s of the Decade (2005-2010 Ram Power Wagon), MotorWeek's Driver's Choice Award Pickup Truck of the Year and the Texas Auto Writers (TAWA) "Heavy Duty Pickup Truck of Texas." Thomson Chrysler Dodge Jeep carries a full line of new and pre-owned Dodge Ram Light Duty, Heavy Duty or Cab & Chassis trucks. For more information on pricing or to learn more about 2010 Ram 2500/3500 Heavy Duty pickups, contact Rick Shaver at 706-829-7721 or visit www.jeepcheap.com/trucks. # # #